The Website Design Services Campaign was launched in the middle of 2017 and has seen some success with many promising leads. One of the main goals of this campaign was to do intensive Keyword Research to establish a set list of keywords with the lowest search volumes. The strategy here was to maximize profit, by minimizing the cost as much as possible. We accomplished this by targeting keywords with the lowest Pay Per Click Bids in Google AdWords as possible. Since the keywords with low search volume has very little competition, we were able to generate clicks at a fraction of the cost compared to traditional PPC Marketing.
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